Return on Investment or popularly known as ROI is the buzzword for particularly any sales or marketing article. It ensures a perfect blend between an effective advertisement and sales relationship. Whether it be a B2B or B2C marketer, it’s undoubtedly the measure you hang your hat on from time to time.

Be it newspaper advertising, or even any other modes of advertisement through digital media platforms, every company advertises to gain a higher ROI percentage, indicating their investment gains are favourable to their costs.

When it comes to a perfect return on investment from digital marketing, there isn’t any approach present that fits all. If the idea of ROI (return on investment) isn’t clear, ROI refers to the net ration between the net profit and the money to be incurred in investments.

When any company earns a high return, it is clear that its investment gains are higher compared to its cost incurred. A return on investment is generally used to calculate the efficiency of an investment/investments.

It generally differs depending on separate cases listed below

  • E-commerce
  • SAAS
  • SEO
  • Social media reach
  • PPC’s and much more inclusive of the business type.

Every company’s objective is to gain a massive ROI. Agreed, there are countless ways to achieve it but these 4 ways definitely to top the list:

Being selective

Advertising pitstops vary from print media (newspapers and magazines) to online modes such as website banner advertisements. Whichever advertising method is selected, your investments should be targeted towards reaching the demographic, making customers interested in your product or service.

For example- if your business deals in selling sports equipment, it’s more feasible in advertising over sports magazines, targeting a massive audience and being assured that customers are to be attracted to the advertisement.

Amidst the current digital race of the modern technology age to blast emails, displaying hundreds of banner ads or even have a strong presence on Google, many companies tend to forget that there lie other unconventional, yet effective ways to grab a customers attention. Newspaper advertising still serves to be the “new non-traditional” media.

Its rarity and physicality have made a comeback where newspaper advertising agencies attract customers who are tired of online advertisements. Whether it be through visuals or through sensory marketing, offering different experiences to your customers could raise your brand impact by roughly 70%.

Consistent track results

Behind every successful advertising strategy, lies indicators that point out whether customers are hearing (radio advertisements), seeing ( Television advertisement) or viewing your ads on news channels such as Aaj Tak, Zee News etc, or even print media ads (newspaper/magazines) and later changing it into their purchase decision.

Interesting strategies could be used to involve more customers such as asking them to mention special offers or using a special catch-phrase that the customers have seen or heard before in your advertisements or even overlooked while watching the news such as Aaj Tak advertisements.

Creating effective feedback allows you to alter your advertisements, giving you the opportunity to tailor your strategy and target your investments towards the highest revenue scale.

Advertising for increased cash flows

It’s always beneficial to focus your advertising strategy on promoting those products and services that earn your business the highest profit.

You need to raise considerate awareness and boost the demand for your products. This in turn does not only bring in more revenue but also attract additional revenue that would serve as an advantage to your bottom-line products.

Timing

Timing serves to be a vital element when it comes to gaining a cost-effective advertisement. Virtually, each and every business faces monthly and even yearly cycles of effective sales. Taking these fluctuations into consideration, advertising is fruitful only when your promotions are likely to fish out effective results.

From brand awareness to its reach, tv advertising completes several milestones. Over the past decades, there has been an emergent rise in new advertising mediums to advertise any product. It still stands unclear if tv advertisements are still alive.

Each and every advertiser praises televisions as a model for advertising because of its reach and being able to maximise efficiency, Hence don’t be fooled by headlines as televisions are not yet dead.

For example, if your company advertises for winter wear (jackets, sweater etc), advertising would be suitable after autumn, or if advertising for an accounting business, its suitable to advertise during the months and weeks leading up to tax period.

Therefore increasing ROI through television or newspaper advertising could seem to be a huge risk to agencies, especially when it comes to reducing costs. While the go-to strategy of every business is to be lean as possible to reduce the cost, going lean beyond a limit could prove challenging.

Hence other than just advertising, its necessary to follow the 5 R philosophy naming (right team, right tools, right strategy, right tactics and the right audience) could help in utilising white-label solutions providing agencies with the right answers they are searching for and in order to receive the best return on investment, Bookadsnow seems to be your perfect pitstop for all your solutions.